Templates
Every AI prompt and framework from the library, ready to copy.
Write your first three seconds
Not the whole ad. Just what happens before anyone has decided to watch.
{who} see {seen}. They stop because {why}.Write your audience once
One ad set. What you are leaving open, and the one thing you are locking down.
{where}. Targeting: {open}. Locked down: {lock}.Write your naming convention
Use the same pattern every time. In three months this is the only thing that tells you what you tested.
{who} | {angle} | {when}Cast your first frame
Not the script. The one image on screen before anyone has decided anything.
Frame one: {who}, {doing}. A stranger reads it as: {reads}.Build your first frame
Pick one pattern. Describe the frame, then the line that lands on it.
{pattern}. Frame one: {frame}. First line: "{line}"The brief you would actually send
Three lines. Longer than that and you are writing a script.
{who} films in {where}. Cover {cover}. One take, own words, keep the mistakes.Write the lines that survive
Short lines, no introductions. Line one picks up where your video stopped.
{one}
{two}
{three}Write the structure, before you open the dashboard
One ad set. One event. Enough budget to actually reach it.
{event}. {budget}. {count}.Write your own frequency check
Short answers. This becomes the habit you actually run.
Audience: {size}
Frequency: {reading}
Before I touch it, I'm checking: {watch}Build the plan before you touch the dashboard
One audience, one exclusion, one cap. Write it down first.
{source}. Excluding: {exclude}. Capped: {cap}.Write your own scaling move
One step. Vertical or horizontal, not both at once.
{winner}
Move: {move}
Why: {why}Write the diagnosis, before you touch anything
Calendar, pixel, trend — in that order. Then the fix.
{signal}
Most likely cause: {cause}
Fix: {fix}Write your own loop
Pick the day, the one number you'll trust, and what you'll do with it.
{day}. Trust: {number}. Then: {action}.Write your first ninety days
One goal per phase. Short and specific beats impressive and vague.
{phase1}
{phase2}
{phase3}Write your stop-loss rule
One number, one review day, one action — set it before a losing week.
{number}. Checked: {day}. Then: {action}.Design your pipeline
One capture day, one home for what you keep, one rule for reusing it.
{day}. Stored: {store}. Rule: {rule}.Consequence builder
Fill this in for your strongest feature. The output is a headline you can test today.
For {who}: {consequence}. We do it with {feature} — so you get {benefit} without the usual cost.Consequence extractor
Paste your feature list. Get headline candidates.
You are a direct-response copywriter. Here is my feature list: [PASTE FEATURES] My customer is: [WHO]. Their current painful workaround is: [WORKAROUND]. For each feature, run the 'so what?' chain three times until you reach a consequence — a specific scene in the customer's life that changes. Return a table: Feature | Benefit | Consequence. Then write the five strongest consequences as headlines under 12 words. No adjectives, no hype, no exclamation marks.
Testimonial interview script
Turn a vague 'it was great' into usable proof.
You are interviewing a happy customer to produce a specific, verifiable testimonial. Context — my offer: [OFFER]. Their result: [RESULT]. Write 8 interview questions that surface: (1) the specific situation before, (2) what they'd already tried and why it failed, (3) the moment they noticed a change, (4) hard numbers before and after, (5) a behaviour they stopped or started, (6) what they'd say to someone hesitating. Then show how to assemble the answers into a 45-word testimonial that leads with the number and names the timeframe.
Offer name builder
Fill the three slots. Say the result out loud — if it feels awkward to say, it won't get repeated.
The {time} {outcome} {vehicle}Your complete offer, on one page
Fill every field. The output is a paste-ready offer statement — copy it into your page, your DMs, or your next sales call.
{name}
For {who}: get {outcome} {time} through {how}.
{price} — {guarantee}.Variant generator
Turn one winning ad into next week's three tests.
Here is my current best-performing ad: [PASTE AD] Audience: [WHO]. Constraint stage: [STAGE]. Baseline conversion: [NUMBER]. Generate three new variants that each change exactly ONE variable from the original — variant A changes the hook, variant B changes the proof element, variant C changes the call to action. Keep everything else identical so the test is clean. For each, state in one line what hypothesis it tests.
Positioning statement
If it doesn't exclude anyone, it isn't positioning — it's a description.
For {who}, unlike {unlike}, we are the only ones who {we} — because {because}.Process extractor
Turn something you do by instinct into something someone else can run.
I'm documenting a process I currently do myself. Process: [NAME]. Rough steps as I'd describe them: [BRAIN DUMP]. Interview me with 10 questions to surface the tacit knowledge I've left out — the judgement calls, the exceptions, the 'obvious' checks I do without thinking, and what I do when something goes wrong. Then write the result as a checklist a competent new hire could follow on day one, with a separate 'escalate to founder if...' section listing only genuinely irreversible decisions.