Lesson 1 of 22 · Facebook Ads Mastery
Why paid social is a different game
Understand what you're really doing when you advertise on social.
What you’ll learn
- Why a Facebook ad is an interruption, not an answer to a search
- What the auction is actually deciding when it picks your ad
- The one job of your first three seconds
6 min12 slides3 to answer Narrated throughout. The video slides play through on their own.