Lesson 4 of 22 · Facebook Ads Mastery

Audiences: broad versus narrow

Decide how tightly to target, and recognize the few times narrow is genuinely right.

What you’ll learn

  • Why stacking interest boxes widens your audience instead of sharpening it
  • What Advantage+ audience actually does with the targeting you enter
  • The three cases where narrow is genuinely the right call
7 min12 slides4 to answer

Narrated throughout. The video slides play through on their own.