Lesson 14 of 22 · Facebook Ads Mastery

Reading frequency and fatigue

Read the Frequency column without panicking, and know the two numbers that actually tell you when to refresh.

What you’ll learn

What Frequency actually is — impressions divided by reach, nothing mystical
Why a small audience racks up frequency faster than a large one, for the same money
The two-number check for real fatigue, and why there's no universal cap to hit

6 min12 slides3 to answer

Narrated throughout. The video slides play through on their own.