Lesson 7 of 22 · Facebook Ads Mastery
The three-second rule
Build an opening that earns the first frame, and know how to tell whether it did.
What you’ll learn
- What a feed video is really judged on before anyone chooses to watch it
- The difference between a hook and an intro, and how to cut to one
- How to read thumb-stop rate and test an opening on its own
7 min12 slides7 to answer Narrated throughout. The video slides play through on their own.