Lesson 13 of 22 · Facebook Ads Mastery

Budget structure and the learning phase

Structure the account and the budget so an ad set actually gets the chance to leave the learning phase.

What you’ll learn

  • Why splitting a budget too thin keeps every ad set stuck in Learning
  • The difference between budgeting per ad set and sharing it at the campaign level
  • How to read Ads Manager's own Learning, Learning limited and Active status
6 min12 slides3 to answer

Narrated throughout. The video slides play through on their own.