Lesson 1 of 16 · Branding Mastery

The cost of being for everyone

See why broad positioning loses to narrow every time.

What you’ll learn

  • 'For everyone' reads as 'for nobody'.
  • A real position excludes people out loud.
  • Narrowing the market usually widens the margin.
6 min9 slides

Narrated throughout. The video slides play through on their own.