Lesson 3 of 15 · The Offer Blueprint
Selling the hole, not the drill
Translate every feature into a consequence the buyer feels.
What you’ll learn
- Features are proof. Consequences are the promise.
- 'So what?' three times gets you there every time.
- If a competitor could paste your headline onto their site, it isn't finished.
Narrated throughout. The video slides play through on their own.