Lesson 10 of 22 · Facebook Ads Mastery
UGC that doesn't look staged
Get honest, usable customer footage out of a phone and into an ad.
What you’ll learn
- What UGC actually is, and why a worse-looking ad often wins
- How to shoot it: the room, the light, the sound, the delivery
- How to brief someone who has never been on camera, without scripting them
8 min12 slides2 to answer Narrated throughout. The video slides play through on their own.