Lesson 16 of 22 · Facebook Ads Mastery

Scaling: vertical and horizontal

Grow a winning ad set without breaking it — the right amount up, and the right way out.

What you’ll learn

The real difference between vertical scaling (more budget) and horizontal scaling (more copies)
Why a budget jump that's too big resets what the ad set already learned
How to check for audience overlap before a duplicate competes with the original

6 min12 slides2 to answer

Narrated throughout. The video slides play through on their own.