Lesson 15 of 22 · Facebook Ads Mastery
Retargeting without stalking
Build a retargeting audience that reminds people instead of chasing them, and know exactly who to leave off it.
What you’ll learn
- What a Custom Audience actually is, and Meta's own 180-day retention limit
- Why excluding buyers matters more than almost anything else you'll set here
- The line between a considerate reminder and an ad that won't take the hint
7 min12 slides3 to answer Narrated throughout. The video slides play through on their own.