The Offer Blueprint

15 lessons · Foundation · 1h 14m

Most businesses don't have a traffic problem. They have an offer problem. In ten lessons you'll rebuild yours from the ground up.

MEMaya EllisonEx-Head of Growth, Ramp

0% complete0 / 15 lessons

Starts from nothing. Each module assumes the last.

Module 13 lessons

The Anatomy of an Offer

What you're actually selling, and why it isn't your product.

Why nobody buys

Identify the real reason a good product gets ignored.

The value equation

Score any offer on four variables and find its weak link.

Selling the hole, not the drill

Translate every feature into a consequence the buyer feels.

Module 23 lessons

Pricing With a Spine

Charge for the value created, not the hours consumed.

Why cost-plus pricing caps you

Move from input-based to value-based pricing.

Anchoring and the decoy

Structure tiers so the right one gets chosen.

Removing the risk

Design a guarantee that converts without bankrupting you.

Module 34 lessons

Proof, Friction and Launch

Make it believable, make it easy, then put it in front of people.

Proof that actually persuades

Build evidence a skeptic can't wave away.

The four frictions

Find and remove what silently blocks the purchase.

Naming the offer

Give the offer a name that does the selling.

Shipping the rebuilt offer

Assemble everything and put it live this week.

Module 45 lessons

Scaling the Offer

Taking a proven offer to more people without diluting it.

Productising a service

Offer variations for different segments

The upsell that doesn't feel like one

Retainers and continuity

Knowing when to retire an offer