Lesson 5 of 15 · The Offer Blueprint

Anchoring and the decoy

Structure tiers so the right one gets chosen.

What you’ll learn

  • Every price is judged against a neighbour.
  • The top tier's real product is context.
  • Anchor to the customer's alternative, never to a competitor's price.
6 min7 slides

Narrated throughout. The video slides play through on their own.