Lesson 8 of 15 · The Offer Blueprint
The four frictions
Find and remove what silently blocks the purchase.
What you’ll learn
- Four frictions, and only one of them is about your form.
- Long dwell time plus no click means fear, not confusion.
- Watch one real person buy. You'll find more in ten minutes than in a month of analytics.
Narrated throughout. The video slides play through on their own.