Lesson 4 of 15 · The Offer Blueprint
Why cost-plus pricing caps you
Move from input-based to value-based pricing.
What you’ll learn
- Cost-plus caps you at your own efficiency.
- Competitor pricing outsources your strategy to a stranger.
- Value pricing takes a share of an outcome — and the outcome is bigger than your costs.
Narrated throughout. The video slides play through on their own.