Sales & Closing Mastery
23 lessons · Foundation · 41 min
Selling isn't persuasion. It's a structured conversation that makes the right answer obvious to both of you.
Starts from nothing. Each module assumes the last.
The Conversation
Structure beats charisma, every time.
The Full Sales Cycle
From first contact to signed, then renewed.
Qualifying before you invest time
Running discovery that uncovers budget
Building the business case with them
Presenting a solution, not a product
Handling the price objection
Handling 'send me a proposal'
Handling 'I need to think about it'
Handling the competitor comparison
Multi-stakeholder deals
Negotiation without discounting
Proposals that close themselves
Contracts and terms basics
The close: asking clearly
Following up without pestering
Losing well and staying in the running
Onboarding the new client
Account expansion
Renewals and churn prevention
Building a simple sales pipeline
Sales metrics that matter
Your weekly sales routine
Scaling from founder-led sales