Branding Mastery
16 lessons · Intermediate · 38 min
You cannot out-spend a competitor. You can make the comparison irrelevant.
EVElena VosBrand strategist, ex-Wieden+Kennedy
0% complete0 / 16 lessons
Starts from nothing. Each module assumes the last.
Module 11 lessons
Finding the Wedge
The narrow ground where you're already the best option.
Module 215 lessons
Building the Brand
Turning a position into something people recognise.
2
Brand strategy versus brand identity
3m
3
Naming a business
5m
4
Finding your category
3m
5
The brand promise
5m
6
Tone of voice that survives a team
4m
7
Visual identity fundamentals
4m
8
Logo: what it can and cannot do
4m
9
Colour and typography systems
5m
10
Photography and art direction
5m
11
Building a brand guideline people use
4m
12
Brand consistency across channels
3m
13
Rebranding without losing equity
5m
14
Measuring brand recall
4m
15
Brand and pricing power
5m
16
Your brand audit
4m