Lead Generation Mastery

21 lessons · Intermediate · 52 min

Most businesses are mediocre at five channels. The ones that grow are excellent at one. This course helps you pick yours and take it to the ceiling.

DODaniel OkaforFounder, Two Rivers Media

0% complete0 / 21 lessons

Starts from nothing. Each module assumes the last.

Module 12 lessons

Choosing the Channel

Where your buyers already are, and what they're already doing.

The one-channel rule

Commit to a single channel and know why.

Reading a funnel

Locate the exact stage that's costing you customers.

Module 21 lessons

Working the Channel

Volume, iteration, and knowing when you've hit the ceiling.

The weekly acquisition loop

Install a repeatable rhythm that compounds.

Module 318 lessons

Channels in Depth

The specific mechanics of each acquisition channel.

Paid search fundamentals

Paid social fundamentals

Organic search as an acquisition channel

Cold outbound at small scale

Partnerships and affiliates

Referral engineering

Events and communities

Lead magnets that qualify

Landing pages for lead capture

Lead scoring without a CRM team

Speed to lead: the 5-minute rule

Nurture sequences that don't nag

Retargeting the almost-ready

Attribution in a multi-touch world

Forecasting pipeline from leads

Cost per lead versus cost per customer

Building the weekly lead dashboard

Your 90-day lead generation plan