Business Finance Fundamentals
18 lessons · Foundation · 46 min
Profit is an opinion. Cash is a fact. Learn to see the gap between them before it closes on you.
Starts from nothing. Each module assumes the last.
Seeing the Cash
The numbers that decide whether you survive next quarter.
Reading the Business
The statements, ratios and forecasts that drive decisions.
The three statements, plainly
Reading a P&L in five minutes
The balance sheet for non-accountants
Gross margin and why it rules everything
Fixed versus variable costs
Contribution margin by product
Building a 13-week cash forecast
Runway and burn
Pricing for margin, not revenue
Managing debtors and getting paid
Supplier terms as free financing
When to take on debt
Understanding your tax position
Bookkeeping hygiene that saves you
Budgeting without fantasy
Unit economics that hold up
Reading the business in one weekly number