Lesson 18 of 22 · Facebook Ads Mastery
Attribution when nothing agrees
Read three disagreeing numbers without panicking, and know exactly which one to trust for which decision.
What you’ll learn
- Why Ads Manager, your analytics and your own sales total will never match — and don't need to
- Meta's own attribution window, and what a modeled conversion actually is
- Which number answers which question, so you stop arguing with yourself every Friday
6 min12 slides4 to answer Narrated throughout. The video slides play through on their own.