Lesson 5 of 22 · Facebook Ads Mastery
The pixel and the data it needs
Set up event tracking you can trust, and know exactly why it will never match your sales.
What you’ll learn
- What the pixel actually is, and which events are worth firing
- Why the Conversions API exists and what sending from your server fixes
- How to check your tracking against real orders without panicking at the gap
8 min12 slides6 to answer Narrated throughout. The video slides play through on their own.