Lesson 2 of 22 · Facebook Ads Mastery
The algorithm's actual job
Know what Meta's delivery system is really optimizing for, and how it learns.
What you’ll learn
- Why delivery is a matching problem, not a spending problem
- What the learning phase is and why it needs about fifty results
- How asking for the wrong event gets you the wrong customer
7 min12 slides6 to answer Narrated throughout. The video slides play through on their own.